Pantech Celebrates Christmas Holidays in Argentina With its PG-1410
Dec.18.2006
SEOUL, December 18, 2006: Pantech Co., Ltd., Korea's leading mobile phone
manufacturer, announced today that its PG-1410 has been selected for one of the
Christmas promotional packages by CTI Movil, the Argentine affiliate of American
Movil - the largest mobile carrier in Latin America.
CTI Movil will launch a promotional event in time for the Christmas holidays, backed
by one of Disney's popular movies .
For this event, CTI Movil has chosen Pantech's PG-1410 and Nokia 3220 as a part of
strategy to maximize its sales during the peak season for handset sales in Argentina.
Accordingly, Pantech will offer the limited special edition of PG-1410 until the end of
December. The limited special packages wrapped with the poster image of of the Caribbean: Dead Man's Chest> come in a DVD of the movie and a variety of
free-downloadable wireless contents such as wallpapers sourced from the movie.
Keon C. Kim, Senior Vice President of Overseas Marketing, Pantech Group, said:
"Selected for one of the Christmas promotional packages of CTI Movil means the
carrier has acknowleged Pantech's technology and competeny in mobile phone
sector and the strategic partnership between the two companies as well." "Pantech
will continuously move forward to enhance its presence in Argentina and to position
itself as a true leading mobile handset manufacturer," added Mr.Kim.
The PG-1410, launched early this year, is one of the best selling bar-type camera
phones. The slim handset mounted with a VGA camera features 75g in weight and
12.8 mm in thickness. More than 1 million units have been sold in Latin America
since its first debut in the summer last year.
Pantech has become the sixth best-selling brand in Argentina since its first entry
into the country late 2005. The company expects to reach up to 6 percent of market
share in the Argentine mobile phone market by the end of 2006 and plans to expand
its market share at least up to 10 percent by the end of 2007.
About Pantech:
Pantech, through its affiliates - Pantech Co., Ltd., Pantech&Curitel Communications,
Inc. and Pantech C&I Co. - is one of Korea's top three mobile handset makers and
is the seventh largest handset manufacturer in the world. Pantech has been
responsible for a number of breakthrough innovations in the mobile technology
sector, including the introduction in 2004 of the world's first fingerprint recognition
camera phone, as well as award winning camcorder, MP3 and DMB phones. In
2005, Pantech affiliate Pantech&Curitel Communications acquired SK Teletech Co.,
the handset manufacturing arm of SK Telecom, the number one mobile network
operator in South Korea. The SKY brand, originally marketed by SK Teletech as the
most popular premium handset brand in South Korea, has since become part of the
Pantech brand portfolio. Pantech markets its products under the SKY and Curitel
brands in the domestic Korean market and under the Pantech brand overseas.
Pantech collectively has approximately 3,500 employees and 21 regional sales
offices worldwide. For more information on Pantech, please visit www.pantech.com.
Media Contacts:
Young Cheol Ahn ycheolan6667@pantech.com +822-2030-1912
Yuin Yang sweetyuin@pantech.com +822-2030-1934
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